Our growth strategy is based on market development. Our company is attempting and researching how to sell current products (bicycles) to new markets. An example is to not only approach the consumer market, but also the business market. Another option we still have lying on the table is to create a new distribution channel, for example to not only using special stores, but also selling through the internet. We are also trying to enter new markets to create new selling points.
Our newest market where we are selling has been Japan, since the second half of 2008.

Our competitive advantage

Our competitive advantage is that we want to stand out from our competitors. We want to be the brand that people think of when they think of riding a bicycle while having fun. As can be read in the part about the innovation in our company, it is clear how we get the advantage to our competitors. Because of these innovation the riding experience has become better, so people enjoy riding our bicycles more, and that is what we strive to do.